Swim England has launched a new national campaign, Fuel Up and Feel Great, aimed at supporting young people, parents and carers, coaches, and club volunteers to better understand energy, nutrition, and wellbeing within aquatic sport.
The campaign provides practical guidance and reassurance to help individuals feel confident recognising and speaking up when something does not look right, creating healthier and more supportive environments across swimming, diving, artistic swimming, and water polo.
Supporting Positive Conversations Around Energy and Wellbeing
Fuel Up and Feel Great focuses on helping the aquatic community:
- Understand the importance of energy, nutrition, and overall wellbeing
- Feel confident having open and supportive conversations
- Recognise when behaviours or situations may be a concern and know how to respond appropriately
By encouraging awareness and education, the campaign reinforces Swim England’s commitment to creating safe, positive, and enjoyable experiences for everyone involved in the sport.
Campaign Resources and Toolkit
A dedicated marketing toolkit has been created to help clubs, regions, and partners share the campaign messaging. The toolkit includes:
- Posters
- Campaign videos
- Social media graphics
- Example text to support local promotion
All supporting resources and downloadable materials can be accessed here:
www.swimming.org/swimengland/fuel-up-feel-great-resources-and-information/
Clubs and volunteers across the North East are strongly encouraged to make use of these resources and share them within their networks.
Campaign Videos
Two campaign videos have been developed to speak directly to key audiences:
- Young people and parents:
https://www.youtube.com/watch?v=13fahAfup3c - Coaches and volunteers:
https://www.youtube.com/watch?v=YpUf539Eh_o
Find Out More
To learn more about the campaign and its aims, visit the main campaign page and launch article:
- Main campaign page: swimming.org/FuelUpFeelGreat
- Launch article: https://www.swimming.org/swimengland/fuel-up-feel-great-launch/
